What would a new range of standards mean for the global marketing industry?
The global marketing industry is likely to benefit from a new set of standards on the back of an alliance between two professional bodies.
The American Marketing Association (North America’s largest marketing association) and the Global Marketing Network (the marketing professionals worldwide membership group) have joined forces to co-develop a range of measures. The idea is to create a new set of global standards for the marketing profession.
The report, on utalkmarketing.com, says it’s hoped that the partnership will boost the profession with ‘the most comprehensive and widespread support’ for the international marketing community.
The measures include jointly developed branded membership offerings, new globally-accredited certification programmes, and the AMA being appointed as a GMV Professional Development Centre and distributor for GMN’s Global Marketer Programme in North America.
A joint statement issued by AMA Chief Executive Dennis Dunlap and GMN Chief Executive Darrell Kofkin said that the relationship will “build on the competences of both organisations and provide marketing professionals around the world with the high level of continuing professional development they require in order to achieve dynamic growth outcomes for their companies, organisations, and clients in this every changing and highly complex marketing environment. Such developments will support marketing’s rightful place in the boardrooms of the world.”
The new measures are expected to launch formally in North America, the UK and globally from this Autumn.
Tags: global marketing
