Tom Tom appoints Selmore to European marketing brief
Tom Tom, the navigation systems maker has appointed Dutch creative agency Selmore to devise a campaign for a multi-country European marketing push early next year.
Selmore trumped Leo Burnett and FHV/BBDO to win the business.
Tom Tom’s products are currently sold  in 30 countries and translated into 20 languages, though it is not clear whether cross country implementation will be decoupled from the creative shop.
Poppe van Pelt, creative partner at Selmore, said: “Navigation devices are an inescapable part of our everyday lives, and TomTom has always been at the forefront of developing the technology. We are looking forward to working with TomTom to help develop its brand across Europe.”
Tom Tom’s marketing push follows an announcement from Google in October that it was creating free navigational software for use on mobile handsets using the Android operating system.
Tags: Decoupling, translation
