Staples lures P&G marketing chief to newly-created global role
Office products company Staples has created the role of senior vice president of global brand marketing in line with international growth, appointing ex-P&G marketing chief Steven Fund.
The new role is effective as of 12 July, and will see Fund overseeing the strategic, creative, operational and financial aspects of Staples’ brand marketing globally. He takes responsibility for integrated brand management and marketing communications, as well as the company’s brand strategy, marketing, advertising and PR across worldwide markets.
Fund will report to Mike Miles, Staples President and Chief Operating Officer.
Miles said of the appointment: “Steve brings 20 years of world class brand management, marketing and advertising experience that will help further Staples recognition as the leading office products and services company.”
“With continued global growth, Steve will guide Staples’ efforts to reach businesses with our promise to make buying office products easy, while enhancing our reputation as one of the world’s premier brands.”
Fund was previously Global Marketing Director at FMCG giant Procter & Gamble’s (P&G) Gillette Global Business Unit, where he was responsible for the Fusion and Mach3 brands.
Prior to P&G, he was Vice President of Brand Management at Lycos, overseeing worldwide marketing, and has held various brand management roles at Pepsi-Cola.
With 2009 sales of $24 billion and 91,000 associates worldwide, Staples operates in 25 countries throughout North and South America, Europe, Asia and Australia.
Tags: Global Brand
