Speedo unveils pan-European campaign
International sportswear brand, Speedo, is aiming to engage health-conscious consumers in key country markets with a pan-European integrated advertising campaign which has been designed to drive emotional engagement with the brand.
International marketing activities are due to break this week and will include online content such as rich media ads. Other online marketing tools will include social media elements such as a targeted drive on Facebook.
The three-year brand campaign has been created by Iris and will feature in national and regional press ads. It focuses on personal relationships with swimmers, positioning Speedo as a brand which understands that each individual is different. The campaign has been shot by underwater videographer Martin Brent, in an attempt to drive emotional engagement.
Speedo International Head of Marketing Communications Chris MacDonald commented: “Our objective for this campaign is to engage with our consumers and explore their relationships with swimming.”
Marketing collateral is developed around two main press ad executions, which will go live in national and regional titles over the coming weeks, according to a report in Marketing Week. One will target health-conscious consumers and will focus on how they leave the stresses of the day behind when they enter the water, while the other will target fitness-conscious consumers by focusing on how swimming can help them to reach their physical peak.
Tags: Global Brand
