Freedman opens Singapore office in order to service global clients
International agency network Freedman has opened a Singapore office as part of wider plans to service a number of truly international clients. Marc Nicolson, Freedman’s recently appointed Managing Director, APAC, will be running the Singapore office and Sharon Lee has been appointed Account Director. A number of other key appointments are to follow soon.
“Our clients are asking for a global partner which can provide a seamless process for the implementation of global marketing efforts,” says David Moody, Freedman’s VP Business Strategy. “Today, using new technologies, a brand can be relevant in numerous different markets using the same core materials.”
Freedman works with international brands such as Electronic Arts, InterContinental Hotels Group, Delta Airlines and Shell. Its new office in Singapore is designed to help streamline the marketing performance of its wide-ranging client base, at a time when Asia is playing an increasingly important role on the world stage.
Explains Moody: “We let creative agencies focus on what they do best. What we offer, in terms of project management, involves a different mindset and different skills sets. We provide expertise in terms of how to appeal to a target market, and the means to adapt creative concepts and to make them relevant to various cultures. So much digital content in particular runs across numerous markets these days – we are able to implement a consistent and efficient approach.”
“We provide the nuts and bolts – elements such as translation, localization of creative, digital implementation, and print-buying,” he adds. “We don’t just take a brief. We work with our clients to audit the way they approach their communications and put together a plan which will work across borders.”
Tags: Global Brand
