Freedman launches streamlined translation service
International campaign implementation specialist Freedman has launched a bespoke, online translation workflow tool in order to allow its clients to optimize their global campaigns and to allow them to cut out unnecessary layers of work, thereby saving them time and money when implementing campaigns across multiple markets.
iTranslate is part of Freedman’s selection of integrated creative and production solutions – including iPlan, iAdapt, iApprove, and iDeliver – which allow increased efficiencies for clients working on international marketing communications .
iTranslate offers a number of key benefits to clients. According to Chris Scott, Operations Manager, “The whole system is online so all clients need is a web browser. There is no need to worry about different licences as the tool automates manual tasks and communicates directly with translators.”
Using the tool, the majority of work can be done outside of the client’s direct involvement. Once files are complete they convert back to their original format. “It makes the whole process of translation quicker and cheaper,” explains Scott.
Freedman will be working with InterContinental Hotels Group (IHG) to integrate the tool with its content management system, allowing for seamless translation and use of web copy across multiple markets.
An inbuilt translation memory which stores a database of of pre-approved copy and brand-specific terminology can also help to speed up the whole translation process for global brands, especially those which run numerous campaigns, regularly update content, or which necessitate very specific language and terminology. “Travel & leisure, Healthcare, Pharmaceutical, IT and Technology clients are particularly well-suited to benefit from this service,” adds Louie Chow, Freedman’s International Communications Director.
Tags: Global Brand
