Freedman appoints Account Directors in key regions as part of continued global expansion
International marketing communications agency, Freedman has appointed Neil Schrum and Sharon Lee as Account Directors in Atlanta and Singapore respectively. Schrum and Lee bring with them a wealth of client and agency – side experience, enabling them to service international clients such as Delta Airlines and IHG from their respective bases.
“We’ve recruited highly experienced people who live in , work in, and fully understand their markets,” says Carolyn Addison, VP Client Services at Freedman. “ As a company, we help clients implement and optimize their marketing communications worldwide and for us to have credibility we need to have a presence on the ground in all markets. The Asian market is very different from EMEA and we need to understand the particular influences and drivers in each region if we are to help clients streamline their processes and improve their global marketing performance.”
Both Schrum, who was formerly at Digitas, and Lee, will be supported by the Freedman London office. Lee will report to Marc Nicolson, newly-appointed Managing Director, APAC, who is also setting up Freedman’s Shanghai office whilst Schrum reports direct into London.
Addison, who works for all of Freedman’s global clients, including brands such as BlackBerry, Xerox, Shell and Philips, says that the appointments of Schrum and Lee in the new Atlanta and Singapore offices come at a really exciting time for the agency.
“I’ve been at Freedman for ten years,” she says , and it has been exciting, but the opening of offices in Atlanta, Singapore, Shanghai and New York is truly thrilling. Our solutions help clients who have global needs and by having a presence in all the key regions we are demonstrating that we are fully committed to mazimizing global marketing performance.”
Tags: Global Brand
