Peugeot and Disney join forces to launch pan-European campaign
Friday, July 2nd, 2010
French car manufacturer Peugeot and entertainment conglomerate Disney have teamed up to launch a pan-European campaign that aims to capitalise on the launch of the computer-animated film Toy Story 3 this summer.
The campaign created by Euro RSCG and the Disney/Pixar creative teams, focuses on a ‘Toy Story 3’ Peugeot TV ad, which will run on a multi-platform basis, featuring Peugeot’s 5008 MPV and Woody, the cowboy character from the film.
In the TV execution, a family is shown arriving home in their Peugeot 5008, but when Woody, who is voiced by Tom Hanks, forgets his hat in the car, both the car and the Disney character are brought to life, showing off the modular versatility of the Peugeot’s interior in the process.
International marketing activities are due to launch this week across Europe in key country markets including France, Germany and the UK. Marketing collateral supporting the launch will run in print, in-dealer and online advertising.
Ollie Griffin, Manager, Brand Advertising at Peugeot, commented “’Toy Story 3′ looks set to be this summer’s blockbuster movie and we believe the campaign will really capture the imagination of our customers,” (more…)
