Ford Motor Co. plans to convert buzz from a 60-second TV spot in which the Ford name is neither shown nor mentioned into a global marketing campaign to capture consideration from untapped audiences.

“Go Further” will replace “Drive One” and, in Europe, “Feel the Difference,” as Ford pursues a strategy to change consumers’ “preconceived notions” about the brand and its reputation for quality, said Jim Farley, group VP-global marketing, sales and service, during a press conference Monday at the company’s headquarters in Dearborn, Mich.

Mango doughnuts anyone? This is just one of the India-specific additions introduced by Dunkin’ Donuts, which officially launched in India on Tuesday.

The U.S. food retail chain, which has entered India in partnership with Jubilant FoodWorks Ltd., has refashioned its menu to include items and flavors that cater to local tastes.

Whilst retailers compete to give shoppers the most personalized experience Sears is taking the lead by launching an online shopping portal that localizes customers shopping. The portal, SearsLocalAd.com, offers hundreds of additional local deals beyond Sears’ weekly print circular or e-commerce site.

Localization is pre-selected based on the shopper’s location and can be changed to any Sears store. Shoppers can browse weekly deals by department, brand or price point, and see in real time how many items are currently in stock at the selected location.